10 Ways To More Website Traffic


Every website needs more traffic. This traffic needs to be as targeted as possible to the site you are promoting, whether it is your own web site or an affiliate program. This is the lifeblood of the business. No traffic - No business, More traffic - More sales
The question is - How do you get this highly targeted web site traffic.
I will list some of the most popular methods.
1. Pay-Per-Click (PPC)
Of all the pay per click search engines, Google Adwords is the largest and most popular.
This method, when done correctly, will increase your exposure, and give fast results. You must keep up to date with Google's rules, so be sure to read them. You pay a one off fee when you register and set up your campaign. You can have your campaign up and running in minutes. There is a minimum bid, but of course you will have to pay more than this. But the beauty of Adwords is you can set a daily budget of how much you are willing to spend.
You can create as many campaigns as you want, and then test your ads (changing the headline for example).
Google provide tools to help you with your campaigns, and have exellent tutorials that walk you through everything from signing up to creating your Adwords campaigns.
2. Link popularity
This is achieved when other sites have links to your site. If a high traffic site has links, the search engines perceive both sites must be popular. The important thing is to have quality web sites linking back to your site.
Why should anyone want to link to your site? If you have quality content, this adds perceived value and makes your site popular, so others will want to link to you.The type of content could be:
Free downloadsFree reports, articles, ezine or newsletterVideoLinks to other good sites
3. Reciprocal Links
This is where you exchange links with other quality sites. You can create a links page on your site. This create a resource that visitors will want to return to. Find quality (there's that word again) web sites related to your subject and contact the webmaster about exchanging links.
4. Ezine advertising
Most ezines accept advertising. Ezines are online or email newsletters. They are used to build a relationship between a webmaster and a web site visitor, with news, updates, special offers etc. But as always they should have quality content. You place an ad in ezines that are highly targeted towards your niche. Prices depend on the ezine, and also the position of the ad. The most expensive is the solo ad, where yours is the only ad.
5. Article Submissions
Submitting articles is a great way to build back links and web site visitors. Your articles can become 'viral' when others want to re-publish them on their sites, or use them in their newsletters and ezines. You include links to your site in the author resource box offering more free information. The resource box is your chance to convince the reader to visit your web site.
Two of the most popular places to post your articles are http://www.goarticles.com/ and http://www.ezinearticles.com/.
6. Forum Posting
In order to be successful using forums there are some things that are required. Do Your Homework: Prior to joining any forum, you must do some research. Join relevant forums that are in some way related to the promotion's primary sales market. Choose popular forums. There is no point in wasting your time and energy on forums that few members and few posts. Page raking and the amount of active members are two good ways to check for this. Choose forums that allow sig tags. Read the rules before joining and pay attention to them.
7. You've Joined: now what?
Keep your sig tag short and update it regularly. The ideal thing is to limit yourself to one link, preferably to your main website. Never create posts that are nothing more than an advertisement. This is a universal rule. At best this kind of post will be deleted by the monitors, at worst, you will be banned. Be an active member on the forum. Plan to spend at least an hour each day there. Get to know the users. Iintroduce yourself with intelligent questions depending upon the forum's topic.
Use Your Sig file to the best advantage and within the rules. Some Forums have places where you can advertise and give special deals to members.
8. Social Bookmarking
In a social bookmarking system, users store lists of Internet resources that they find useful. These lists are both accessible to the public or a specific network, and other people with similar interests can view the links by category, tags, or even randomly. Some allow for privacy on a per-bookmark basis.
Social Bookmarking can bring immediate traffic to your website, as web 2.0 community websites such as Technorati, Digg, Reddit and Tailrank provide almost immediate information on various topics. These type of Bookmarking sites index and categorize content usually faster than the major search engines. People looking for the latest information on certain topics usually refer to these types of services.
9. Bookmarking Accounts to check out:
http://digg.com/http://technorati.com/
You can increase your Bookmarking using the free submission site http://www.onlywire.com/ to bookmark many accounts at once. When you signup to OnlyWire.com you can use many bookmark accounts and with one simple procedure bookmark your blog post to all your accounts at once.
OnlyWire.com interfaces with:
BackflipBibsonomyBlinklistBlogmemesBlue Dotde.lirio.usdel.icio.usDiigoFurlJotsLinkrollLooklaterma.gnoliaMarkabooRawsugarShadowsSimpySpurlWink
If you don't have a Bookmark Account for the ones listed go and sign up.
Viral Traffic using free reports - ebooks etc.
10. Directory Submissions
Submit your website url's to the search engines Google, Yahoo, MSN.
Search Engine Optimization (SEO)
Search Engine Optimization, (SEO), is making web pages attractive to the search engines. The better optimized your web page is, the higher a ranking it will achieve in the search engines. Most people searching the internet only look at the first couple of search results.
So optimizing for the search engines focuses on techniques such as making sure that each web page is using the appropriate title tags and meta tags, and that the keyword or key phrases for the particular pages are distributed throughout the content. Search engines find and catalog web pages using spidering software.
These are just a few ways to get more web site traffic.

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How Important are META Tags?

Meta tags don't matter. Meta tags aren't a magic SEO solution. Meta tags help determine how you rank in Google. Meta tags can affect the volume of incoming traffic to your website. You need Meta tags on every page of your website. You don't Meta tags on any page of your website but the main page.

Confused yet? Depending upon what you read about search engine optimization, Meta tags are either the be-all, end-all of good SEO practices, or an irrelevant exercise overshadowed by more important things, namely site content and link popularity. Over the years, the question of Meta tags has been discussed and debated by people in the SEO game, and in some cases sites have been taken to task to using certain words in Meta data not appropriate for the site's material. Whatever you choose to believe about Meta and such HTML tags, let it be clear that if you are going to implement such code on your site, it is best to do so correctly and in a way that will enhance rather than harm your site.

A quick survey of Meta tags

When one thinks of Meta tags, more than likely two types come to mind. In actuality, there are a number of Meta tags that may be applied to the code of a webpage. The more popular ones include:

* KEYWORDS - A repository for placing keywords relevant to the website in one place, to allow search engines to find and therefore cache the site appropriately
* DESCRIPTION - Working on the same principal of the KEYWORD tag, the DESCRIPTION tag allows the website owner to summarize the purpose of the site
* ROBOTS - This tag gives instruction to the search engine spiders that visit the site, either allowing or forbidding them to cache the information on the page
* COPYRIGHT - Affirms the ownership of the site, handy if copyrighted material is used
* GENERATOR - Confirms the type of publishing tool used to create the page. HTML editors like Dreamweaver or FrontPage may automatically insert this tag when a new page is created
* REVISIT - Instructs search engine spiders to visit the site at specific intervals, handy if you update often, though the validity of this tag has been debated

DESCRIPTION

For the website owner who wishes to keep specific information properly indexed, Meta tags can prove useful in that respect. From an SEO standpoint, it is argued that the most important of these tags is the DESCRIPTION tag, more so than KEYWORDS and ROBOTS. Among the major search engines, often the data used in the Meta DESCRIPTION tag is used as the site's description in search results.

Therefore, it is important to make sure that the content of this tag provides enough information in so many words to entice visitors to click-through. As search engines may truncate descriptions after so many characters or words, it is important to use this tag for a descriptive site summary without being too wordy.

Authors, in particular those with multiple books, may wish to use the DESCRIPTION tag to summarize the site in its entirety. Elements in the tag should definitely include name, the primary genre written, and what incentives the site offers - not just the books.

EXAMPLE ONE: Browse Jane Doe's site of award-winning mystery novels for sample chapters of her latest works, her personal writing diary, and a chance to win a free signed book.

EXAMPLE TWO: Mary Roe writes engaging historical romance. Read sample chapters of To Marry a Thief, her latest in the Regency London series, and sign up for Jane's free newsletter for contest and release information.

In the above samples the Meta description defines the purpose of each website. Each specifies the author and genre and offers calls to action - one to enter a free book giveaway and the other to opt-into a free newsletter with the promise of contest wins. Both emphasize the reading samples on the site, allowing visitors to try before they buy. In just two short sentences, the entire scope of each site is outlined, and this is what the search engines will pick up as they cache the site for further information.

Bottom line, be concise in your description tag and offer incentive for a user to click-through to your site.

KEYWORDS

The debate over whether or not Meta keywords are important may rage for years to come. In the early days of SEO it was common practice to use this tag to repeat main keywords ad nauseam or "stuff" the tag with popular search phrases unrelated to the site's topic. As expected, search engines have become wise to such black hat practices and may even penalize a site for trying underhanded tricks to get top results. These days, SEO experts may advise novice webmasters to focus more on Meta description, site content, and organic inbound linking. At best, Meta keywords may serve as a guide for search engines to the the focus of your site.

Should you choose to use this tag, choose keywords that are most relevant to your site and content. The mystery author may use his/her name as a search point and other relevant terms: mystery novels, mystery books, mystery fiction, thrillers, detective stories, virginia authors, murder mysteries, and so forth. There is no set rule for minimum and maximum word counts in this tag - some websites rank high with three words in the Meta keyword tag, while others with 100 words may not do as well, and vice versa. Quality always trumps quantity where this tag is concerned.

Bottom line: relevance is key, but don't spend too much time on this tag. Save your energy for building a concise, user-friendly website. Once you have crafted the HTML code of your site, make sure what you have to offer visitors is relevant and useful, informative enough to inspire organic linkbacks. A good SEO balance can help bring the traffic, and sales.

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Meta Tag - You are it! How To Use Meta Tags Effectively

There are a number of online urban legends that suggest Meta tags and the use of them are dead and no longer necessary to build effective web pages. Many people believe that search engines are too smart to look for Meta tags. This, however, is completely untrue.

Search engines have gotten smarter, but Meta tags are as important as ever. Search engines now compare the words in the title, the keywords, and the description of the article to help users find the best possible search engine results. Meta tags are vital to good search engine results.

For those new to the term, Meta tags are parts of HTML coding on websites that are used by search engines, like Google, Yahoo, and MSN, to index a website. Most Meta-tags are put in the header code of a website.

There are a number of different possible Meta tags including the abstract Meta tag, the author Meta tag, the copyright Meta tag, the description Meta tag, the distribution Meta tag, the expires Meta tag, the keyword Meta tag, the language Meta tag, the refresh Meta tag, the revisit Meta tag, and the robots Meta tag.

The most important and most popular Meta tags are the title, description, and keywords Meta tags. Different search engines offer different rules about how the Meta tags are used formatted, and how many characters they are allowed to contain.

Most search engines will use varying combinations of your Meta tags, so it is important to be patient with the entire process. The title tag should be both the name of your company and some keywords. Some search engines make use of the title as the link for your own website. That means if you do not include a title, customers will not see one. They might see something like :no title.: Few people would click on a site without a title. Having keywords with your title will help to improve your search engine rankings.

Since research shows that most people only deal with the first ten results any search engine sends them, having a better ranking can only be good for your business. It is also important to remember that many places list sites in alphabetical order. Typically these sites give symbols preference over letters. That means that, :#1 Dog Information and Product Site: would come before, :The Best Dog Site on the Internet:.

There are many things to consider with Meta tags though, and there are many things to learn, so do not take a piece of information like that and focus only on it.

The description Meta tag is a good place to repeat the keywords you have used in your title Meta tag and add a few key phrases while you are at it. You not only want something that will catch the attention of a search engine, but you also need something that will be understandable for human eyes.

Some search engines will use this Meta tag to describe your site to searchers, but if your tag is just garbage to catch the search engine eye, chances are good that users may not be inclined to click on a poor description.

In order to benefit the most from your Meta tag usage, follow these tips. First, use various internet keyword tools to find the best keywords for your website. Many different sites offer a keyword tool, and some of them are business oriented for pay per click advertising, but many of them are free. It is important to note, though, that these tools can be inaccurate, so you should pay careful attention and be sure that you use more than one tool to help you find the right keywords to include in your Meta tags.

Second, be sure to submit manually to the entire available major search engines. Some companies have created software to help you do this quickly and more efficiently, and if technology is not really your cup of tea, this may help you out.

Finally, be sure that both your content and all of your pages make use of the keywords you have included in your Meta tags. Remember that search engines are smarter than they used to be. If you have put keywords in your Meta tags that do not reflect your site content, your ranking is unlikely to be as high, and customers can be just as unlikely to click on your site.

Effective use of Meta tags can really improve your website traffic. This can only mean good things are in store for you and your business.

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Spiderweb Marketing Five Characteristics of Success in MLM

There are five characteristics I've seen in my experience that have led people to real success in the network marketing industry. In my opinion, you cannot be successful without them. With them, however, you are in a strong position to achieve your aspirations in this industry. I want to explain to you how the Free Spiderweb Marketing System holds to these characteristics and will help you develop them yourself.

  • THEY USED THEIR OWN PRODUCTS OR SERVICES AND COULD EXPLAIN WHY YOU SHOULD USE THEM. This one is easy. Its easy to sell a product when you use it yourself. A personal guarantee based on experience is a powerful tool. As you use The SpiderWeb Marketing System, you'll see the success, and as you tell others about it, they'll see your success and want to be a part of it as well.
  • THEY HAD A REASON FOR DOING THE BUSINESS AND A BUSINESS PLAN. There are many reasons to do business other than just to make money, right now. While SpiderWeb will make money for you right now, it can also be viewed as an investment, with immediate, and long-term returns. The business network that you build with people with similar goals will benefit you for many years.
  • THEY LET THE TOOLS DO THE SELLING. This system has been created to sell itself for you. Everything is in place to advertise, market, and sell this system, all with no extra effort on your part. Some things really are simple.
  • THEY WERE ALWAYS LEARNING MORE ABOUT THE BUSINESS. I think this holds true in all aspects of life. Those who stay on top of things, ready to adapt to the challenges and changes that come their way, are the ones who make it. At SpiderWeb Marketing, we are daily seeking ways to improve. In fact, we never stop getting better. We've got the best product on the market, and we'll always strive to make it even better.
  • THEY STAYED IN THE GAME LONG ENOUGH TO HAVE A CHANCE TO SUCCEED. Patience is a virtue in any business. Think of the exponential growth model, which is shaped like a J. It starts out slow, when patience is required, then all of a sudden, boom! Exponential growth. That's how a network works. From personal experience, I can tell you that the longer you are involved, the broader and more expansive your network will become, until soon you have revenue coming in from the farthest reaches of the universe.

I'm convinced that there are keys to success in life. Five of those keys are listed above. For some, they come naturally. For others, they have to be developed. Either way, they work. They just need a vehicle to turn attributes into assets. The SpiderWeb Marketing System is the way to develop those critical attributes and find the success that you work so hard for. Click here to visit the Free Spiderweb Marketing System

Perhaps you joined MLM for some of the same reasons that I did. I wanted to supplant my primary income, I have a knack for networking, I had a desire to be my own boss, I loved the idea of flexibility, I was interested in entrepreneurship.

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Work At Home Online Jobs But Which One?

Work at home jobs and businesses are not at all new ideas. Child day care centers, catering businesses, cake cookery and etc, are just a few of the work at home businesses which have been in existence for a number of years. None the less, work at home jobs are a lot more popular nowadays with the arriving of the internet. Work At Home Online Jobs-Help On Choosing The Right One

Working at home online is able to provide you numerous job opportunities and makes it simple for you pick out a suitable job very easily. All you will need to begin a work at home job is a computer with a internet connection and of course a phone. It should be noted, that you will want some basic computer knowledge and know how to access the internet. Here are a few of the home based jobs that are available to you talked over below.

A home based agent is somebody who has a office at home, where they work from. they provide customers with information, answer any questions that may arise, resolve issues, supply customer care, reply to their e-mail and so on. Nearly all these companies have difficulty meeting a good standard of their client services tasks, that meet with their satisfaction. Therefore, they are quite happy to pay home based agents, who will care for there customer services.

It is a recognized fact that home based agents are able to earn more than that of a traditional customer service agent. Work at home client service jobs not only benefits the employee, it also benefits the company that employs them. Aside from giving a quality service, the company is also able to save money on office rent, stationary, equipment and so on.

Virtual assistants is yet another popular online work at home job. Virtual assistants provide administrative and clerical services to the company that employs them and they get paid for the service they offer. They may as well have to furnish technical or creative support for the company. A virtual assistant will want to have educational qualifications and previous experience. If you wish to be a virtual assistant, then just search the internet, to find a list of companies looking to employ virtual assistants.

A online tutor is yet another online home based job which requires some skill and educational qualifications. There are some internet based companies that offer assistance to students of various ages in assorted topics. If you have the adequate knowledge in advanced math's, science or a language, you can join any of these companies as an online tutor and can earn a good income. Most of the online tutor companies provide flexible hours and so you can work conveniently to your individual life style.

Data entry processing is becoming one of the most common work at home jobs. You need to fill out the forms provided by the company employing you through been online. Each form involves only a few minutes to complete and so you can make up to $300 per day.

Since most of these companies are in tremendous need of data entry processing employees, they are ready to pay good wage to home based workers like you. You will not need to have any previous experience to get thisform of employment. Most of the companies provide online training that would not take more than one day for you to finish.

Medical transcription is yet another excellent work at home online job which calls for some special qualifications. It is important for a medical transcriptionist to understand the medical terms. Nearly all of these companies prefer to hire experienced prospects for this type of employment. You need to transcribe and edit the records and send it the company that employs you.

It is also important to be fluent in the English language with this type of job. Though little effort is needed for this job, you can earn a good income.

Work at home online jobs are beneficial to stay at home parents, disabled people, retired persons and college students. You can also earn a full time salary provided you are ready to work for full time hours on regular schedules. You can also enjoy health benefits, pension and so on, from the company that hires you in an online home based job. So do not delay begin looking today!

About the Author:
This article was written by Graham Williams, an up and coming authority on Work At Home Opportunities. Did you find these tips on Work At Home Online Jobs useful? You can find out a lot more Free information about Working At Home by visiting Free Work At Home Help.

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6 TRICK TO RAISE YOUR CLICK

Be hope for every blogger to get more many click towards adsense existing in website they. but don't be amazed if that hope only soes merely hope because ketidak pedulian we are towards pegaturan website we. there are many blogger that regulate website they are for example with replaced parts found in website. what do they do be one of the trik, trick to get to click more many towards they adsense.

I get several trik i get trik from www. earningtricks. com about how to so that we shall get more many people mengeklik in adsense found on website so that incomes adsense we more shall rise:

1. google and visitor will prefer towards website rich content

This is basicly that in order to get profit passes adsense. Every search engine very glad with website according to often mengupdate and has content many in yard website they. so that search engine swimmingly and indexing your website and you will get more many visitors. when website we have quality better, so ctr higher will displayed in yard website. this matter is caused by situating adsense that is done by google based with see in content at one particular website.

2. try so that visitors feels in website you

Make article as according to topic appropriate with website you. when you website have article has informative so visitors always dating to your website.

3. put adsense you in location correctest

Try you study in which part that be place bicest to put adsense you. with put good so will raise value will click adsense you. for example is put in part aeal at one particular content and in unit link part under navigation menu.

4. study about aptness a advertisement and trik undercover adsense

Aptness adsense in this case mean that colour adsense congenial with colour background. so when you laid adsense in website you try so that adsense seen as a(n) your link.

undercover adense mean that pengnjung regular website you detect where you put advertisement adsense, so that their possibility will not click your advertisement. but you can use colour rotation google adsense.

5. avoid using “sponsored links” label

When google already placed “ads by goooogle” label in every of their adsense ads, then why do you should put another label for sponsored links. google said in its tos that is use sponsored links to label ads, they are mend musical note say anything if you do label musical note your is ads.

6. you must made a pitch for new visitor

Try to will get linkback from website has have high page rank so that wesite you more will be payed by search engine and you will get new visitor. based on experience 100% new visitor click existing advertisement than visitor regular.

I'm sure you can do this tip on and will remember more and more time whom we shall pour to website we shall eat more and more also income whom we are achieve. so you must permanent ly update your website every day to give something new to visitors at your website.

Read in Indonesian Version

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6 TRIK MENINGKATKAN JUMLAH KLIK

Merupakan harapan bagi setiap blogger untuk mendapatkan lebih banyak klik terhadap adsense yang ada dalam website mereka. Tetapi jangan heran kalau harapan itu hanya jadi sekedar harapan karena ketidak pedulian kita terhadap pegaturan website kita. Sudah ada banyak blogger yang mengatur website mereka misalnya dengan mengganti bagian-bagian yang terdapat dalam website mereka. Apa yang mereka lakukan tersebut merupakan salah satu trik, trick untuk mendapatkan klik yang lebih banyak terhadap adsense mereka.

Saya mendapatkan beberapa trik yang saya dapatkan trik-trik dari www.earningtricks.com tentang bagaimana caranya supaya kita mendapatkan lebih banyak orang yang mengeklik pada adsense yang terdapat pada website sehingga pendapatan adsense kita akan semakin naik:

1. Google dan pengunjung lebih menyukai terhadap website yang kaya akan content

Trik ini kerupakan trik mendasar yang harus Anda lakukan dalam rangka mendapatkan keuntungan melalui adsense. Setriap mesin pencari sangat senang dengan website yang secara sering diupdate dan memiliki content yang banyak dalam halaman website mereka. Sehingga Mesin pencari dengan mudahnya akn mengindek website Anda dan Anda akan mendapatkan lebih banyak pengunjung. Ketika website kita amemiliki kualitas yang lebih baik, maka CTR yang lebih tinggi akan ditampilkan dalam halaman website kita. Hal ini dikarenakan peletakan adsense yang dilakukan oleh google didasarkan dengan melihat pada content pada suatu website

2. Usahakan agar Para pengunjung betah dalam website Anda

Buatlah artikel sesuai dengan topic yang sesuai dengan website Anda. Ketika website Anda memiliki artikel yang bersifat informative maka para pengunjung akan selalu dating ke website Anda.

3.Letakkan Adsense Anda pada lokasi yang paling tepat

Cobalah Anda pelajari pada bagian mana yang merupakan tempat yang paling bagus untuk meletakkan adsense Anda. Dengan peletakkan yang bagus maka akan menaikkan nilai klik adsense Anda. Misalnya diletakkan pada bagian aeal pada suatu content dan pada bagian link unit dibawah menu navigasi

4. Pelajari tentang Kecocokan suatu iklan dan trik-trik penyamaran adsense

Kecocokan adsense dalam hal ini berarti bahwa warna adsense serasi dengan warna background. Jadi ketika Anda menempatkan adsense dalam website Anda usahakan agar adsense tersebut terlihat sebagai suatu link anda.

Penyamaran adense berarti bahwa pengnjung regular website Anda mengetahui dimana Anda meletakkan iklan adsense, sehingga kemungkinan mereka tidak akan mengeklik iklan Anda. Tetapi Anda mungngkin bsa menggunakan rotasi warna google adsense.

5. Avoid using “Sponsored Links” label (coba terjemahkan sendiri, kekekeke)

When google already placed “Ads by Goooogle” label in every of their AdSense ads, then why you should put another label for Sponsored links. Google said in its TOS that use Sponsored links to label ads, they did not say anything if you do not label your ads. (Aku ora iso nerjemahkan mas)

6. Anda harus Berusaha untuk mendapatkan pengunjung baru

Cobalah untuk mendapatkan linkback dari website yanhg memiliki page rank yang tinggi sehingga wesite Anda akan lebih diperhatikan oleh mesin pencari dan Anda akan mendapatkan pengunjung baru. Berdasarkan pengalaman 100% pengunjung baru akan mengeklik iklan yang ada daripada pengunjung regular.

Saya yakim Anda dapat melakukan tip-tip diatas dan ingat semakin banyak waktu yang kita curahkan untuk website kita makan akan semakin banyak pula pendapatan yang kita raih. Jadi Anda harus tetap mengupdate website Anda setiap hari untuk memberikan sesuatu yang baru untuk para pengunjung website Anda

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Keywords-the Key to Success

The success of the Internet marketing depends on keyword research. The keyword research is one of the most significant strategies for any internet based online business. With popular keywords that most people are searching for, you can build your website with a good ranking in search engines or you can maximize profits through pay per click online advertising. But how will you find out what keywords are mostly used by people? Keep reading on to find an answer for this question.

It is very much important to build a website with appropriate keywords to drive more traffic. Keyword Research is crucial to make sure you give your website the right quality and quantity of targeted keywords. Keyword research is made easy with the birth of several internet marketing and search engine optimization tools. These online tools have eased the burden of web marketers in analyzing the quality and quantity of keywords on their web pages.

The most important factor of boosting the online business is website optimization. Website optimization could be done by analyzing the keywords of the website and keeping the goal or target in mind. Always keep in mind that keywords are an element that search engines could not live without since it plays an important role on your business. You should focus on the basics first and then extend your program. Decide on which keywords is more applicable for your business. Focusing on a General keyword will give you a lot of traffic but with less sign ups since there are lots of choices to choose from. As with Specific keyword it will give you much less visitors but with higher conversion while when you focus on a massive amount of specific keywords for each page of your site it will give you high number of visitors with higher conversion which will be more beneficial for your business.

It is a well known fact that the popularity of the keywords change rapidly. This can be another reason why keyword research tools are so popular today. The Keyword Research Tool is a must have for search engine optimizers and web marketers. With this kind of SEO tool, you can save your precious time and effort on other internet marketing techniques. After all, search engine optimization is not all about keywords. Today, there is no reason for you to quit analyzing keywords on your website. What is a few seconds to check your keywords quality and quantity compared to getting your website banned because of keyword stuffing and other SEO errors? Remember you can unleash the power of keywords if you know how to do it.

So always remember, ‘Keywords are the keys to online business successes’. Don’t ignore it!

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GOT WEBSITE VISITORS?

5 Steps to Get Them to Subscribe

You've put a lot of investment into your website, and perhaps even more into various marketing activities to drive traffic to your site. And it's working -- your traffic numbers are up. You are halfway there -- now you need to turn those visitors into subscribers. Building a list of potential clients who are interested in what you have to offer is the only way you are going to make money from your online efforts!
The secret? Put yourself in your visitor's shoes. Here are five steps that helped me increase my own visitor/subscriber conversion rate from 2.61% to 4.44% in just eight month.

1. Get the right visitors. Seems basic, but it's one of the most important ingredients to building a responsive list; it's also the most time-intensive task. Extra effort spent on this step will also pay off handsomely.

It all comes down to making an emotional connection in your copywriting. If you have ads, links on other people's sites, articles posted on article directories, etc., does your message convince readers that you understand what they are looking for (or trying to eliminate) and have answers for them? When they then get to your website, does that connection strengthen and grow, if they are the right prospect?

If you write articles or place ads promising info on how to avoid foreclosure, for instance, when they get to your site don't immediately try to sell them a new mortgage (they'll likely click away) -- instead, share your own foreclosure story and how you overcame it (they may want to know more!) In your copy, use the language your ideal prospect is familiar with -- no jargon, talk to them at their level, use the kind of words and phrases they are likely to search for.

This is a very simplistic explanation of this topic. If you don't know much about keywords and copywriting -- get help with this step.

2. Now that a visitor has found your site and stayed more than 2 seconds...it it clear to them what you want them to do next?

Too many choices = confusion = click away! If your goal is to get subscribers (hint), then your home page should funnel them toward that goal.

Don't send them to your "about", "coaching services", or "products" pages -- first-time visitors are unlikely to buy right off anyway (although it's ok to have navigation that lets them get to those pages if they want to). Instead, make it clear that the ONE action you want them to take is to SUBSCRIBE.

3. They've read your copy and are interested in subscribing. Is it easy to figure out how to do so? Your form should be easy to find on the page -- even having it in a couple of places will work well. Put the form right on the page; don't make them click to get to the form (many won't bother!) Use a graphic, colors, large print, but not too busy. If visitors are likely to land on pages other than your home page (you should assume they might), put a subscription form on EVERY page of your website. On the left, near the top of the page, is a good location.

4. WIIFT? (what's in it for them) If you aren't giving away something in exchange for their email address, why should they subscribe? Not very many folks really want another monthly newsletter or weekly tips; however, if you offer a valuable freebie, they might be willing to try it out! Be upfront about what they are getting: the format/length of the freebie, frequency of your newsletter, what type of info they should expect. A link to a sample recent newsletter (that opens in a new page, so they won't lose the page they are on) is a nice touch.

5. Why should they trust you? No one wants more spam...so you need to assure them that their information is safe with you. Include a short statement about your privacy policy, and assure them that they can unsubscribe anytime.

I also recommend asking for minimum info -- email address, and first name so you can personalize their emails. Every additional piece of info you want will decrease their likelihood of subscribing.

The above steps will make it clear to your visitor/potential subscriber that you have THEIR interests at heart. That's the beginning of the emotional connection that will build your list, and ultimately, increase your income!

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Direct Marketing Tips And Solutions

Systematically Boost Your Profits

We are aware that when marketing is not effective, a business seldom earns profits. So, if you want to continue the flow of business, apply the tips and solutions of direct marketing.

Here are some tips to boost your chances of success:
" It is important that you collect leads, and make sure that you are in touch with your customers. Email marketing is a useful direct marketing tool.

" You can sell goods or services directly to consumers; mail them directly, and if your customers are convinced of product quality, and give them failsafe delivery schedules; then you will succeed in your business.

" Your profits depend on the effort you put into your business. Even the best product or service is not enough for a business to succeed, if sufficient thought and effort have not been put in. Therefore, plan well, network with friends and acquaintances and get advice from professionals. Be sure of what you are doing is what you want, and then take the plunge.

" Always update your customers with new products and services, and attract them with good deals. Direct marketing gives you the option to wave right into face of the customers with various discounts and promotions. Customers are also aware of the offers.

" Try sending your prospects mailers. When you compare snail mail with email, it is evident that you can send email in bulk, to a huge number of people at very low cost. Letters on the other hand is relatively expensive, when you add up the paper, printing and postage costs. Do not let that dissuade you from using this means of connecting with your prospects, because of its effectiveness.

" The envelope should be attractive or chances are that your prospect will not open it. When the prospect opens the letter, the message on the envelope should continue within the letter. To get a positive response, enclose a stamped envelope or post card.

" Once you receive responses from your customers, remember not make a customer lose interest in your offer if they need to fill out tedious. Potential customers may not have the time; there is risk you may lose them.

" Ensure that your information gathering is quite friendly and brief, rather than lengthy and formidable. Your primary aim is to top your mailers with promotional strategies related to your business. Also, highlight freebies that may prompt the reader to give you a good feedback.

" Do not ever ask personal questions, as customers get wary of your intentions. Sending one mail may not be helpful or successful, since they could misplace it. It is advisable to ask the customer to contact you through phone or mail. Try to provide a toll free number on which prospects can call. To trigger further customer interest you can add some freebies inside the envelope.

Direct marketing has solved some of the biggest challenges in marketing a business through lead generation. Convert these leads into quality customers and then systematically improve your profitability. Systematic direct marketing is a strategy, based on direct marketing methods will deliver a quick and substantive sales improvement.

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Protect Yourself from Click Fraud

Pay-per-click (PPC) advertising is a popular model for monetizing web content. The idea is simple: You rent space on your web or blog pages to an advertising service; the service displays advertisements in that space; as a reward for directing traffic to the advertiser's site, you get a cut of the money the service makes when visitors click those ads. The advertiser pays—and you make money—only when the ad is clicked. Google's AdSense program is the best-known and most popular pay-per-click advertising program, but it's not the only one—the Yahoo! Publisher Network (YPN) is another example. With PPC, even smaller niche sites can make money from their content, as automated systems like AdSense and YPN make it cost-effective for advertisers to deliver their ads to all types and sizes of sites across the world.

The biggest flaw in PPC advertising programs is that they're susceptible to a form of fraud known as click fraud that harms the advertisers, the advertising services, and the sites hosting the ads. This article explains what click fraud is and what you can do to protect yourself from its effects.

Three Kinds of Click Fraud

Broadly speaking, click fraud occurs when someone deliberately clicks a pay-per-click ad with no intention of actually visiting the advertiser's site. There are three common kinds of click fraud:

  • Enriching click fraud. Most click fraud is an attempt to make money for the person or persons committing the fraud. They create web sites, join a PPC service like AdSense, and then proceed to click the ads (often through intermediaries or automated means) in order to increase their earnings.
  • Depleting click fraud. Sometimes click fraud aims merely to deplete an advertiser's ad budget. Because an advertiser pays each time an ad is clicked, competitors or even disgruntled customers may click the ads solely to cost the advertiser money.
  • Disbarring click fraud. On rare occasions, click fraud is directed against the site hosting advertisements and not the advertisers themselves, though it still causes grief for the advertisers. This is done in order to get the site banned (disbarred) from the advertising service due to invalid clicks.

The click fraud type rarely matters to the advertisers, though, since they lose real money with each undetected fraudulent click. Advertising services also care about click fraud: While they may make money from click fraud in the short term, they stand to lose out in the long term if advertisers abandon it due to rampant click fraud.

Site owners, on the other hand, may or may not care about click fraud, especially if they're the ones instigating or committing the fraud in the first place.

Who Commits Click Fraud?

Sometimes click fraud is perpetrated by well-meaning persons, such as friends and family. This is why programs like AdSense have rules forbidding web sites from drawing undue attention to the ads. Some sites outright ask visitors to click ads as a show of support, but such sites risk being banned from their ad program for failing to comply with the program's rules.

Large-scale click fraud is a bigger problem. Defrauders (often referred to as fraudsters) literally hire people, often in a foreign country with cheap labor, to click ads. Or they use networks of zombie computers (computers controlled remotely by unauthorized parties due to virus or spyware infection) to click the ads.

Detecting and Preventing Click Fraud

Click fraud prevention is obviously a concern for advertisers, who can now buy software for detecting possible click fraud. It's also an area of ongoing research for the advertising services themselves, who see widespread click fraud as a threat to their advertising revenues. (In a widely reported story, Google's chief financial officer called click fraud a threat to Google's financial health.)

Although most of the burden for detecting and preventing click fraud falls on the advertisers and the advertising services, web site owners can also take steps such as these to combat click fraud:

  • Not encouraging or enticing visitors to click ads. Asking visitors to click ads or otherwise unduly drawing attention to the ads is against the advertising service's terms and conditions.
  • Carefully monitoring ad clicks. Pay attention to sudden increases in the number of clicks, especially when the ratio of clicks to page impressions (usually referred to as the clickthrough ratio) also climbs.
  • Logging server activity. If possible, keep detailed logs of all the pages requested by browsers. Capture not only the time and IP address of a request but other information such as the referring page and the type of browser, easily obtained from standard HTTP headers included with each request.
  • Proactively reporting suspicious activity. If you suspect click fraud, immediately report those suspicions to the advertising service. Provide as much information as possible, including extracts from your server logs if necessary.
  • Removing ads from certain pages. Sometimes click fraud occurs on only a few pages of a site, especially with depleting click fraud targeted at certain advertisers. Temporarily or permanently removing ads from those pages can protect you from being a party to that fraud, although it will unfortunately reduce your advertising revenues. If you can figure out which ads are being targeted—this usually requires guesswork on your part—you may also be able to get the advertising service to filter out the ads in question.

Constant and open communication with the advertising service is your biggest defense in the war against click fraud. Ultimately, it's the advertising service that determines whether click fraud has occurred and what the consequences are for the site(s) involved. Google has been known to arbitrarily suspend sites from its advertising program for failing to do anything about click fraud, even if those sites didn't actually instigate the fraud.

The truth is that pay-per-click advertising will always be susceptible to some form of click fraud, no matter how sophisticated click fraud detection becomes. The key for Google and other advertising services to be successful with the pay-per-click model in the long term is to minimize the amount of click fraud that occurs. As a web site owner benefiting from the PPC model, you should do your utmost to help the services avoid click fraud.

From : http://www.peachpit.com

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On Page SEO Tips

On Page SEO Tips

It requires a lot of effort in designing and building a site, but it can be all in vain if you can't attract enough traffic towards it. You put all your efforts in an attractive design of your website and the next step you do is to put it in front of the online world.

You can't get success only by uploading your website on the www; the target is to attract well-qualified visitors towards your website, which can't be done unless you put your site in the eyes of the search engines.

Today, all of the internet users use search engines to find the site relevant to their interest. For example, if a person is interested in finding information about on-going and up-coming cricket events, he/she can easily do so by typing in the keywords in Google, Yahoo or any other search engine. The search engine, as a result, will present a list of most relevant websites on the basis of their keyword. So, in short, to get more traffic towards your website, make it more optimized and put all efforts into keeping your website in the eye of the search engine. This traffic is, without any doubt, the life of a business. No e-business can run without adequate traffic.

How to optimize your website for search engines?

There are two ways of doing it.

Off Page Search Engine Optimization

On Page Search Engine Optimization.

This article will focus on the tips useful for On Page Search Engine Optimization.

All search engine optimization techniques are usually classified into On Page Optimization Techniques and Off Page Optimization Techniques. Both help in achieving one common goal; to get higher ranks in SERPs (Search Engine Result Pages).

Useful On Page SEO Tips

Following are some of the most common tips for better On Page Search Engine Optimization:

The most important word; The Keyword: it is always suggested that before you upload your website, put all your efforts into the keywords since users will be using keywords to find websites of their interest. Each page of your website should be treated as a separate entity having its own title and targeted keywords.

Always try to name your webpage files starting with your targeted keyword like crickethome.htm etc. For instance, if your website is about Telescopes then the title of each of your webpage should always start with the word Telescope and name each webpage file starting with word Telescope like Telescopereview.htm because the search engine robots look at filenames.

Always remember that you have to make your website attractive for the human visitors as well as for search engine robots. Attractiveness for both of them can be achieved through better keyword optimization.

You should keep in mind the keyword density and never over-optimize your web page. It is not necessary that the greater the optimization level of your web page the better it will be.

Title Tags are considered to be one of the most important factors of On Page Optimization. You can say in other words that it is mandatory for you to include the main keyword as part of your title.

You should always use Header tags with lots of care. Most of the SEO experts recommend having a single H1 header tag that should contain the main Keyword in order to attract human visitors as well as the search engine robots. Other H2 tags can contain secondary keywords.

Putting the main keyword in the URL is always beneficial in the eyes of the search engines. Most of the users are usually not bothered with that but it will help in better SEO. If it is not possible to include the complete keywords or a phrase in the URL then try at least to include the most important keyword in the URL.

There are many more On Page SEO tips but the above mentioned tips are the most common and recommended by experts. You can add additional features on your website to make it more Search Engine Optimized, for instance, adding blog sections, feedback areas, guestbooks etc.

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