INTERNET MARKETING

Also referred to as online marketing, Internet advertising, eMarketing (or e-Marketing), is the marketing of products or services over the Internet. When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising (Webvertising) and/or Web marketing. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium. E-marketing is sometimes considered to have a broader scope since it refers to digital media such as web, e-mail and wireless media, but also includes management of digital customer data and electronic customer relationship management systems (E-CRM systems).

This sample for your Internet Marketing Program

Affiliate marketing

As a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors, and various types of affiliates/publishers who promote the products and services of their partners.

Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, email marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques like publishing reviews of products or services offered by a partner.

Affiliate marketing — using one site to drive traffic to another — is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail and RSS capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers'

Customer relationship management (CRM)

Is a multifaceted process, mediated by a set of information technologies, that focuses on creating two-way exchanges with customers so that firms have an intimate knowledge of their needs, wants, and buying patterns. In this way, CRM is intended to help companies understand, as well as anticipate, the needs of current and potential customers. Functions that support this business purpose include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation. Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.

Email marketing

Is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

  • Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
  • Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
  • Adding advertisements in emails sent by other companies to their customers.
  • Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)
Researchers estimate that US firms alone spent $400 million on email marketing in 2006

In-text advertising

Is a form of contextual advertising where specific words within the text of a webpage are associated with advertising content.

Description

Although contextual advertising in general refers to the inclusion of advertisements adjacent to relevant online context (e.g., Google AdSense), in-text advertising places hyperlinks directly into the text of the webpage. Most in-text advertising has the following characteristics:

  1. The text associated with an advertisement is identified by a double-underline to differentiate it from regular hyperlinks.
  2. An in-page window containing advertising content appears when the cursor is positioned over the corresponding text.

Blog marketing

Is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialogs with customers and explain features of their products and services.


Blog Marketing has evolved since the start of Blogger. There has been various Blog Softwares on the Web today which are free, the most popular among them being Wordpress and Blogger. Blogs are Basic websites which are updated Regularly. They act as a Private news interface for any Company / Website. With regular update being handled by the company and The need for Fresh content on the web makes the Blogs a preferred destination for Resources. Blogs have been focussed as a primary platform for Marketing since the early 2006.

Source From : www.wikipedia.org

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