WEB MARKETING
In the wild wild web, it is crutial to be pro-active in promoting your site to compete with the competition. Key Theory provides marketing and search engine optimization services that are designed to drive targeted traffic to your web site.
If you don't have a large budget to get started, you can start an initial campaign and expand your marketing as your business grows.
Search Engine Optimization (SEO)
All web sites created by Key Theory are initially optimized for the web. Key Theory offers SEO services to web sites in need of SEO and web sites looking to improve their search engine rankings. view more S.E.O.
Pay-Per-Click search engine placement is the only guaranteed way to hold top placement in the search engines. These results are quick and effective and will bring targeted traffic instantly. Key Theory will work with you to develop and maintain an effective pay-per-click campaign.
E-mail Newsletters
Keeping in touch with your customers with targeted HTML e-mail campaigns is one of the easiest and cost effective ways to increase customer retention and repeat sales. Key Theory will develop campain that will let you keep track of your customers e-mail addresses and e-mail them a designed e-mail with important messages and news about your company.
Monitoring Statistics
Monitoring the progress of your web marketing campaign is an important part of validating the success of a campaign and continuing to improve upon it. Key Theory will provide and evaluate the statistics of your campain results.
Web Banners
Web banner campains are an effective way to get more traffic to a web site. They function as little ads that are featured on popular web sites. A campain can be very targeted or very broad depending on your budget and objectives. Web banners are typically a static image file or a Flash animation.
Pay per click (PPC)
Is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.
Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.
While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as Costs Per Click (CPC), vary depending on the search engine, with some as low as $0.01. Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.
