GOT WEBSITE VISITORS?

5 Steps to Get Them to Subscribe

You've put a lot of investment into your website, and perhaps even more into various marketing activities to drive traffic to your site. And it's working -- your traffic numbers are up. You are halfway there -- now you need to turn those visitors into subscribers. Building a list of potential clients who are interested in what you have to offer is the only way you are going to make money from your online efforts!
The secret? Put yourself in your visitor's shoes. Here are five steps that helped me increase my own visitor/subscriber conversion rate from 2.61% to 4.44% in just eight month.

1. Get the right visitors. Seems basic, but it's one of the most important ingredients to building a responsive list; it's also the most time-intensive task. Extra effort spent on this step will also pay off handsomely.

It all comes down to making an emotional connection in your copywriting. If you have ads, links on other people's sites, articles posted on article directories, etc., does your message convince readers that you understand what they are looking for (or trying to eliminate) and have answers for them? When they then get to your website, does that connection strengthen and grow, if they are the right prospect?

If you write articles or place ads promising info on how to avoid foreclosure, for instance, when they get to your site don't immediately try to sell them a new mortgage (they'll likely click away) -- instead, share your own foreclosure story and how you overcame it (they may want to know more!) In your copy, use the language your ideal prospect is familiar with -- no jargon, talk to them at their level, use the kind of words and phrases they are likely to search for.

This is a very simplistic explanation of this topic. If you don't know much about keywords and copywriting -- get help with this step.

2. Now that a visitor has found your site and stayed more than 2 seconds...it it clear to them what you want them to do next?

Too many choices = confusion = click away! If your goal is to get subscribers (hint), then your home page should funnel them toward that goal.

Don't send them to your "about", "coaching services", or "products" pages -- first-time visitors are unlikely to buy right off anyway (although it's ok to have navigation that lets them get to those pages if they want to). Instead, make it clear that the ONE action you want them to take is to SUBSCRIBE.

3. They've read your copy and are interested in subscribing. Is it easy to figure out how to do so? Your form should be easy to find on the page -- even having it in a couple of places will work well. Put the form right on the page; don't make them click to get to the form (many won't bother!) Use a graphic, colors, large print, but not too busy. If visitors are likely to land on pages other than your home page (you should assume they might), put a subscription form on EVERY page of your website. On the left, near the top of the page, is a good location.

4. WIIFT? (what's in it for them) If you aren't giving away something in exchange for their email address, why should they subscribe? Not very many folks really want another monthly newsletter or weekly tips; however, if you offer a valuable freebie, they might be willing to try it out! Be upfront about what they are getting: the format/length of the freebie, frequency of your newsletter, what type of info they should expect. A link to a sample recent newsletter (that opens in a new page, so they won't lose the page they are on) is a nice touch.

5. Why should they trust you? No one wants more spam...so you need to assure them that their information is safe with you. Include a short statement about your privacy policy, and assure them that they can unsubscribe anytime.

I also recommend asking for minimum info -- email address, and first name so you can personalize their emails. Every additional piece of info you want will decrease their likelihood of subscribing.

The above steps will make it clear to your visitor/potential subscriber that you have THEIR interests at heart. That's the beginning of the emotional connection that will build your list, and ultimately, increase your income!

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Direct Marketing Tips And Solutions

Systematically Boost Your Profits

We are aware that when marketing is not effective, a business seldom earns profits. So, if you want to continue the flow of business, apply the tips and solutions of direct marketing.

Here are some tips to boost your chances of success:
" It is important that you collect leads, and make sure that you are in touch with your customers. Email marketing is a useful direct marketing tool.

" You can sell goods or services directly to consumers; mail them directly, and if your customers are convinced of product quality, and give them failsafe delivery schedules; then you will succeed in your business.

" Your profits depend on the effort you put into your business. Even the best product or service is not enough for a business to succeed, if sufficient thought and effort have not been put in. Therefore, plan well, network with friends and acquaintances and get advice from professionals. Be sure of what you are doing is what you want, and then take the plunge.

" Always update your customers with new products and services, and attract them with good deals. Direct marketing gives you the option to wave right into face of the customers with various discounts and promotions. Customers are also aware of the offers.

" Try sending your prospects mailers. When you compare snail mail with email, it is evident that you can send email in bulk, to a huge number of people at very low cost. Letters on the other hand is relatively expensive, when you add up the paper, printing and postage costs. Do not let that dissuade you from using this means of connecting with your prospects, because of its effectiveness.

" The envelope should be attractive or chances are that your prospect will not open it. When the prospect opens the letter, the message on the envelope should continue within the letter. To get a positive response, enclose a stamped envelope or post card.

" Once you receive responses from your customers, remember not make a customer lose interest in your offer if they need to fill out tedious. Potential customers may not have the time; there is risk you may lose them.

" Ensure that your information gathering is quite friendly and brief, rather than lengthy and formidable. Your primary aim is to top your mailers with promotional strategies related to your business. Also, highlight freebies that may prompt the reader to give you a good feedback.

" Do not ever ask personal questions, as customers get wary of your intentions. Sending one mail may not be helpful or successful, since they could misplace it. It is advisable to ask the customer to contact you through phone or mail. Try to provide a toll free number on which prospects can call. To trigger further customer interest you can add some freebies inside the envelope.

Direct marketing has solved some of the biggest challenges in marketing a business through lead generation. Convert these leads into quality customers and then systematically improve your profitability. Systematic direct marketing is a strategy, based on direct marketing methods will deliver a quick and substantive sales improvement.

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