What SEO Theory Means To You
SEO Theory is an embryonic science, only a few years old and lacking the formal discipline of a true science. The study of search engine optimization remains very much a lonely outpost on the frontier of human experience. The SEO Theorist is constantly asking "why?", "how?", and "what next?".Psychologists study the behavior of animals. Physicists study the interactions of matter and energy. Computer science is the study of computing systems and computation.
SEO Theory studies the behaviors of systems of Web pages and search engine systems, as well as their interactions. A Web page "behaves" through its content. A search engine "behaves" through its algorithms. The dynamics of interaction between Web pages and search engines draw upon the forces of marketing, information management, and user management.
Technical interest in SEO Theory obviously seeks to understand how the systems work with the intent of improving overall performance of Web content in search engine indexes. Non-technical interest in SEO Theory may be driven by no more than simple curiosity, but as the business and organizational comunities increase their dependence upon search engine optimization, decision-makers need to understand the risks, values, and returns offered by search engine optimization.
As a purely intellectual exercise, the study of search engine optimization is almost non-existent. It remains a peripheral aspect of more traditional academic research focusing on search engine indexing and technology. The motives of the search engine optimization community in documenting, explaining, and promoting "techniques" are almost completely mercantile.
Sponsored by a commercial optimization firm as this site is, SEO-Theory.com cannot avoid standing at least partially inside the shadow of self-promotional bias. However, in studying the SEO community, one is always well advised to scrutinize every point made with a firm skepticism. The articles and papers you find here explain why skepticism is important while laying the groundwork for further study by all.
SEO Theory White Papers
These white papers should help you learn more about SEO Theory, its application, and how to begin studying search engine optimization techniques and methodologies yourself.Introduction to SEO Theory
Abstract: This paper explains the basic concepts and describes some of the popular methodologies developed through current SEO Theory. Topics include: Fundamental Principles of SEO Theory, History of SEO Theory, How SEO Theorists Work, Examples of SEO Theory Concepts, SEO Theory Terminology, and The Future of SEO Theory.View 'Introduction to SEO Theory' .PDF file (Right-click to save file)
Fundamental Principles of Search Engine Optimization
Abstract: This paper discusses the most basic concepts involved in search engine optimization. It also examines some of the very popular myths and misconceptions that are passed around by people who don't understand search engine optimization very well. Topics include: Keyword Research, Content Organization, Search Visibility, and Linking Relationships.View 'Fundamental Principles of Search Engine Optimization' .PDF file (Right-click to save file)
Content Optimization Theory
Abstract: This paper discusses how to organize large content sites to improve the user experience as well as to reduce the amount of time search engines require to crawl and index the sites. Topics incldue: Internal Navigation, Topic Organization, and Cross-Promotion.View 'Content Optimization Theory' .PDF file (Right-click to save file)
What 1st Query Will Do For You
Abstract: This is a quick overview of what 1st Query does to help clients.View 'Content Optimization Theory' .PDF file (Right-click to save file)
10 SEO Tips
Abstract: A quick introduction to basic search engine optimization for Web developers.View '10 SEO Tips' .PDF file (Right-click to save file)
SEO Theory Search Engine Optimization Quick Reference Guide
Abstract: Selected articles from the SEO Theory blog have been compiled to provide a concise, descriptive "how-to" guide for people interested in improving their search engine optimization skills and their understanding of the search engine optimization process.View 'SEO Theory Search Engine Optimization Quick Reference Guide' .PDF file (Right-click to save file)
Source From : http://www.seo-theory.com
