Technology Information

The biggest flaw in PPC advertising programs is that they're susceptible to a form of fraud known as click fraud that harms the advertisers, the advertising services, and the sites hosting the ads. This article explains what click fraud is and what you can do to protect yourself from its effects.

Three Kinds of Click Fraud

Broadly speaking, click fraud occurs when someone deliberately clicks a pay-per-click ad with no intention of actually visiting the advertiser's site. There are three common kinds of click fraud:

• Enriching click fraud. Most click fraud is an attempt to make money for the person or persons committing the fraud. They create web sites, join a PPC service like AdSense, and then proceed to click the ads (often through intermediaries or automated means) in order to increase their earnings.
• Depleting click fraud. Sometimes click fraud aims merely to deplete an advertiser's ad budget. Because an advertiser pays each time an ad is clicked, competitors or even disgruntled customers may click the ads solely to cost the advertiser money.
• Disbarring click fraud. On rare occasions, click fraud is directed against the site hosting advertisements and not the advertisers themselves, though it still causes grief for the advertisers. This is done in order to get the site banned (disbarred) from the advertising service due to invalid clicks.

The click fraud type rarely matters to the advertisers, though, since they lose real money with each undetected fraudulent click. Advertising services also care about click fraud: While they may make money from click fraud in the short term, they stand to lose out in the long term if advertisers abandon it due to rampant click fraud.

Site owners, on the other hand, may or may not care about click fraud, especially if they're the ones instigating or committing the fraud in the first place.

Who Commits Click Fraud?

Sometimes click fraud is perpetrated by well-meaning persons, such as friends and family. This is why programs like AdSense have rules forbidding web sites from drawing undue attention to the ads. Some sites outright ask visitors to click ads as a show of support, but such sites risk being banned from their ad program for failing to comply with the program's rules.

Large-scale click fraud is a bigger problem. Defrauders (often referred to as fraudsters) literally hire people, often in a foreign country with cheap labor, to click ads. Or they use networks of zombie computers (computers controlled remotely by unauthorized parties due to virus or spyware infection) to click the ads.

Detecting and Preventing Click Fraud

Click fraud prevention is obviously a concern for advertisers, who can now buy software for detecting possible click fraud. It's also an area of ongoing research for the advertising services themselves, who see widespread click fraud as a threat to their advertising revenues. (In a widely reported story, Google's chief financial officer called click fraud a threat to Google's financial health.)

Although most of the burden for detecting and preventing click fraud falls on the advertisers and the advertising services, web site owners can also take steps such as these to combat click fraud:

• Not encouraging or enticing visitors to click ads. Asking visitors to click ads or otherwise unduly drawing attention to the ads is against the advertising service's terms and conditions.
• Carefully monitoring ad clicks. Pay attention to sudden increases in the number of clicks, especially when the ratio of clicks to page impressions (usually referred to as the clickthrough ratio) also climbs.
• Logging server activity. If possible, keep detailed logs of all the pages requested by browsers. Capture not only the time and IP address of a request but other information such as the referring page and the type of browser, easily obtained from standard HTTP headers included with each request.
• Proactively reporting suspicious activity. If you suspect click fraud, immediately report those suspicions to the advertising service. Provide as much information as possible, including extracts from your server logs if necessary.
• Removing ads from certain pages. Sometimes click fraud occurs on only a few pages of a site, especially with depleting click fraud targeted at certain advertisers. Temporarily or permanently removing ads from those pages can protect you from being a party to that fraud, although it will unfortunately reduce your advertising revenues. If you can figure out which ads are being targeted—this usually requires guesswork on your part—you may also be able to get the advertising service to filter out the ads in question.

Constant and open communication with the advertising service is your biggest defense in the war against click fraud. Ultimately, it's the advertising service that determines whether click fraud has occurred and what the consequences are for the site(s) involved. Google has been known to arbitrarily suspend sites from its advertising program for failing to do anything about click fraud, even if those sites didn't actually instigate the fraud.

The truth is that pay-per-click advertising will always be susceptible to some form of click fraud, no matter how sophisticated click fraud detection becomes. The key for Google and other advertising services to be successful with the pay-per-click model in the long term is to minimize the amount of click fraud that occurs. As a web site owner benefiting from the PPC model, you should do your utmost to help the services avoid click fraud.

From : http://www.peachpit.com

On Page SEO Tips

It requires a lot of effort in designing and building a site, but it can be all in vain if you can't attract enough traffic towards it. You put all your efforts in an attractive design of your website and the next step you do is to put it in front of the online world.

You can't get success only by uploading your website on the www; the target is to attract well-qualified visitors towards your website, which can't be done unless you put your site in the eyes of the search engines.

Today, all of the internet users use search engines to find the site relevant to their interest. For example, if a person is interested in finding information about on-going and up-coming cricket events, he/she can easily do so by typing in the keywords in Google, Yahoo or any other search engine. The search engine, as a result, will present a list of most relevant websites on the basis of their keyword. So, in short, to get more traffic towards your website, make it more optimized and put all efforts into keeping your website in the eye of the search engine. This traffic is, without any doubt, the life of a business. No e-business can run without adequate traffic.

How to optimize your website for search engines?

There are two ways of doing it.

Off Page Search Engine Optimization

On Page Search Engine Optimization.

This article will focus on the tips useful for On Page Search Engine Optimization.

All search engine optimization techniques are usually classified into On Page Optimization Techniques and Off Page Optimization Techniques. Both help in achieving one common goal; to get higher ranks in SERPs (Search Engine Result Pages).

Useful On Page SEO Tips

Following are some of the most common tips for better On Page Search Engine Optimization:

The most important word; The Keyword: it is always suggested that before you upload your website, put all your efforts into the keywords since users will be using keywords to find websites of their interest. Each page of your website should be treated as a separate entity having its own title and targeted keywords.

Always try to name your webpage files starting with your targeted keyword like crickethome.htm etc. For instance, if your website is about Telescopes then the title of each of your webpage should always start with the word Telescope and name each webpage file starting with word Telescope like Telescopereview.htm because the search engine robots look at filenames.

Always remember that you have to make your website attractive for the human visitors as well as for search engine robots. Attractiveness for both of them can be achieved through better keyword optimization.

You should keep in mind the keyword density and never over-optimize your web page. It is not necessary that the greater the optimization level of your web page the better it will be.

Title Tags are considered to be one of the most important factors of On Page Optimization. You can say in other words that it is mandatory for you to include the main keyword as part of your title.

You should always use Header tags with lots of care. Most of the SEO experts recommend having a single H1 header tag that should contain the main Keyword in order to attract human visitors as well as the search engine robots. Other H2 tags can contain secondary keywords.

Putting the main keyword in the URL is always beneficial in the eyes of the search engines. Most of the users are usually not bothered with that but it will help in better SEO. If it is not possible to include the complete keywords or a phrase in the URL then try at least to include the most important keyword in the URL.

There are many more On Page SEO tips but the above mentioned tips are the most common and recommended by experts. You can add additional features on your website to make it more Search Engine Optimized, for instance, adding blog sections, feedback areas, guestbooks etc.

Meta element

Meta elements are HTML or XHTML elements used to provide structured metadata about a web page. Such elements must be placed as tags in the head section of an HTML or XHTML document. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.

The meta element has four valid attributes: content, http-equiv, name and scheme. Of these, only content is a required attribute.

Meta element use in search engine optimization

Meta elements provide information about a given webpage, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site.

They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are explored to provide a user's site with a higher ranking on search engines. In the mid to late 1990s, search engines were reliant on meta data to correctly classify a web page and webmasters quickly learned the commercial significance of having the right meta element, as it frequently led to a high ranking in the search engines — and thus, high traffic to the web site.

As search engine traffic achieved greater significance in online marketing plans, consultants were brought in who were well versed in how search engines perceive a web site. These consultants used a variety of techniques (legitimate and otherwise) to improve ranking for their clients.

Meta elements have significantly less effect on search engine results pages today than they did in the 1990s and their utility has decreased dramatically as search engine robots have become more sophisticated. This is due in part to the nearly infinite re-occurrence (keyword stuffing) of meta elements and/or to attempts by unscrupulous website placement consultants to manipulate (spamdexing) or otherwise circumvent search engine ranking algorithms.

While search engine optimization can improve search engine ranking, consumers of such services should be careful to employ only reputable providers. Given the extraordinary competition and technological craftsmanship required for top search engine placement, the implication of the term "search engine optimization" has deteriorated over the last decade. Where it once implied bringing a website to the top of a search engine's results page, for the average consumer it now implies a relationship with keyword spamming or optimizing a site's internal search engine for improved performance.

Major search engine robots are more likely to quantify such extant factors as the volume of incoming links from related websites, quantity and quality of content, technical precision of source code, spelling, functional v. broken hyperlinks, volume and consistency of searches and/or viewer traffic, time within website, page views, revisits, click-throughs, technical user-features, uniqueness, redundancy, relevance, advertising revenue yield, freshness, geography, language and other intrinsic characteristics.

The keywords attribute

The keywords attribute was popularized by search engines such as Infoseek and AltaVista in 1995, and its popularity quickly grew until it became one of the most commonly used meta elements. By late 1997, however, search engine providers realized that information stored in meta elements, especially the keyword attribute, was often unreliable and misleading, and at worst, used to draw users into spam sites. (Unscrupulous webmasters could easily place false keywords into their meta elements in order to draw people to their site.)

Search engines began dropping support for metadata provided by the meta element in 1998, and by the early 2000s, most search engines had veered completely away from reliance on meta elements. In July 2002 AltaVista, one of the last major search engines to still offer support, finally stopped considering them.

No consensus exists whether or not the keywords attribute has any impact on ranking at any of the major search engine today. It is speculated that it does, if the keywords used in the meta can also be found in the page copy itself. 37 leaders in search engine optimization concluded in April 2007 that the relevance of having your keywords in the meta-attribute keywords is little to none.

The description attribute

Unlike the keyword attribute, the description attribute is supported by most major search engines, like Yahoo and Live Search, while Google will fall back on this tag when information about the page itself is requested (e.g. using the related: query). The description attribute provides a concise explanation of a web page's content. This allows the webpage authors to give a more meaningful description for listings than might be displayed if the search engine was unable to automatically create its own description based on the page content. The description is often, but not always, displayed on search engine results pages, so it can impact click-through rates. Industry commentators have suggested that major search engines also consider keywords located in the description attribute when ranking pages.^[4] W3C doesn't specify the size of this description meta tag, but almost all search engines recommend it to be shorter than 200 characters of plain.

The language attribute

The language attribute tells search engines what natural language the website is written in (e.g. English, Urdu or French), as opposed to the coding language (e.g. HTML). It is normally a 2 letter abbreviation for the language name. It is of most use when a website is written in multiple languages and can be included on each page to tell search engines in which language a particular page is written.

The robots attribute

The robots attribute controls whether search engine spiders are allowed to index a page, or not, and whether they should follow links from a page, or not. The noindex value prevents a page from being indexed, and nofollow prevents links from being crawled. Other values are available that can influence how a search engine indexes pages, and how those pages appear on the search results. The robots attribute is supported by several major search engines. There are several additional values for the robots meta attribute that are relevant to search engines, such as NOARCHIVE and NOSNIPPET, which are meant to tell search engines what not to do with a web pages content. Meta tags are not the best option to prevent search engines from indexing content of your website. A more reliable and efficient method is the use of the Robots.txt file (Robots Exclusion Standard).

NOINDEX tag tells a search engine not to index a specific page. NOFOLLOW tag tells a search engine not to follow the links on a specific page. NOARCHIVE tag tells a search engine not to store a cached copy of your page. NOSNIPPET tag tells Google not to show a snippet (description) under your a search engine listing, it will also not show a cached link in the search results.

How to put Meta Tags in your blogger??

Factors that can increase your Google PageRank

Now the Google PageRank algorithm can be very complexed, but yet friendly invention. Here is a list of things that could help boost you Google PageRank, with a rating scale beside it of how important we think it is.

• Update Pages Frequently 2/10
• Add Pages Frequently 4/10
• Good Neighborhood Directories with high PageRank Levels 7/10
• Monster Websites 7/10
• Quality Inbound links 8/10
• Quality Relevant Links 9/10
• No Broken Links 5/10
• Article Submissions (this can increase your PageRank by getting more inbound links)
• All these put together 10/10

Factors that can decrease your Google PageRank

• Bad inbound links such as Poker, Porn, Sex, Drugs, or anything to that nature
• Link spamming
• Bad Content
• Lots of broken links
• SEO Black Hat Techniques

How Google PageRank is Calculated

Okay now we are to the Google PageRank Calculations, this is very simple so pay attention, I learned it over night, not really. The factors about Google PageRank Calculation is that no one knows exactly how it works, but people have discovered over time somewhat how it works, but lets get into an example.

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

Above is a Google PageRank algo. that was released in the development of Google algo. Thats right the actualy algo equitation . Which google is not telling us what it does, but that does not matter because the equatation is good enough.

In the equation 't1 - tn' are pages linking to page A, 'C' is the number of outbound links that a page has and 'd' is a damping factor, usually set to 0.85.

A more simpler way to think of it is:

a page's PageRank = 0.15 + 0.85 * (a "share" of the PageRank of every page that links to it)

Share = The linking page's PageRank is divided by the number of outbound links

A page "votes" an amount of PageRank onto each page that it links to. The amount of PageRank that it has to vote with is a little less than its own PageRank value (its own value * 0.85). This value will be shared equally between all pages

Therefore; it would be better to get a page linked to you that has a PageRank of 5 with 2 outbound links then it would be to have a page linked to you with a PageRank of 8 with 500 outbound links, but don't get me wrong. It would be better to have both pages linked to you, but if you was to take your choice, think about it.

Now the Google PageRank algorithm is based between a pr of 1 to 10, but many people believe that numbers are set to a algo logarithmic scale. Which there is a very good reason to believe this, but no one knows for sure outside of google, now there has probably been people that have figured it out somewhat, but to be sure, you would of had to write the Google PageRank algorithm your self.

Who invented the Google PageRank Algorithm

Google PageRank was developed at Standford University by Larry Page, and Sergery Brin. This was part of a research project for these two individuals. The project was started in 1995 and then was led to a functional prototype. In 1998, Google was founded.

Life of a Google Query

The life span of a Google query normally lasts less than half a second, yet involves a number of different steps that must be completed before results can be delivered to a person seeking information.

	2. The query travels to the doc servers, which actually retrieve the stored documents. Snippets are generated to describe each search result.

Here I will explain how easy step of untum get production through internet safely and is easy.

First Step !

You must have an e-mail, what that e-mail?
e-mail is our media so can communicate in internet, like letter box for us in real world, by having an e-mail we earn to communicate pass electronic letter easy to and is easy, you earn to start to make e-mail by joining forces with free e-mail service hereunder :

www.mail.yahoo.com
www.gmail.com
www.fastmail.fm

and many more free e-mail service in internet.

Step Two !!!

you have to a house in internet, what is house in internet?
house in ordinary internet also mentioning with website or can make easily a webblog, then after you make house in internet, functioned your house mentioned as what, as a means of business ( promoting the effort you), upon which shar science, information, even as entertainment amusement to visiting it, become don't let your the house unifinished functioned according to desire of you, active, and you don't make your house in internet uselessly.

you can build your house, here under :

www.000website.com
www.bravenet.com

Or you can build your webblog here under :

www.blogger.com
www.wordpress.com

Step three !!!!

Promotion your web or your blog, How the others can recognize web or blog of your, if you do not introduce your web or blog to everybody, you can do it by offline or by online.
By offline you can introduce or web of blog your to friend which you meet.
By online, you can surfing to web or blog the others and send your link in each visit to web or blog which you visit, can by e-mail, ream or give comment at the web or blog which you visit.

Step Four !!!

Joint with publisher or affiliate program, by joining as or publisher of affiliate, web or blog you can yield make money to you, what it is of course you have to remain to bear with and introduce web or blog of your to everybody by online and also offline.

You can joint as publisher here :

www.adsense.com
www.bidvertiser.com
www.adbrite.com

Or you can joint as affiliate here :

www.amazone.com
www.ebay.com
www.linksynergy.com

and many more !!!

Step Five !!!

Make more visitor to yor website, thi is important think, if more visitor you have to your web or blog of course more big oportunity to earm money from your web or blog, how to make more visitor to your web or blog?

• joint with adevertiser progran to promote your web or blog.
• Active to link exchange, with similar web or blog.
• Make your web or blog nice look, it make the visitor come and come again visiti your web or blog.
• Make an informations or product you offered mose need by many people.
• Joint with the SEO, to make your web or blog easy find in serach engine.