Technology Information

Every website needs more traffic. This traffic needs to be as targeted as possible to the site you are promoting, whether it is your own web site or an affiliate program. This is the lifeblood of the business. No traffic - No business, More traffic - More sales
The question is - How do you get this highly targeted web site traffic.
I will list some of the most popular methods.
1. Pay-Per-Click (PPC)
Of all the pay per click search engines, Google Adwords is the largest and most popular.
This method, when done correctly, will increase your exposure, and give fast results. You must keep up to date with Google's rules, so be sure to read them. You pay a one off fee when you register and set up your campaign. You can have your campaign up and running in minutes. There is a minimum bid, but of course you will have to pay more than this. But the beauty of Adwords is you can set a daily budget of how much you are willing to spend.
You can create as many campaigns as you want, and then test your ads (changing the headline for example).
Google provide tools to help you with your campaigns, and have exellent tutorials that walk you through everything from signing up to creating your Adwords campaigns.
2. Link popularity
This is achieved when other sites have links to your site. If a high traffic site has links, the search engines perceive both sites must be popular. The important thing is to have quality web sites linking back to your site.
Why should anyone want to link to your site? If you have quality content, this adds perceived value and makes your site popular, so others will want to link to you.The type of content could be:
Free downloadsFree reports, articles, ezine or newsletterVideoLinks to other good sites
3. Reciprocal Links
This is where you exchange links with other quality sites. You can create a links page on your site. This create a resource that visitors will want to return to. Find quality (there's that word again) web sites related to your subject and contact the webmaster about exchanging links.
4. Ezine advertising
Most ezines accept advertising. Ezines are online or email newsletters. They are used to build a relationship between a webmaster and a web site visitor, with news, updates, special offers etc. But as always they should have quality content. You place an ad in ezines that are highly targeted towards your niche. Prices depend on the ezine, and also the position of the ad. The most expensive is the solo ad, where yours is the only ad.
5. Article Submissions
Submitting articles is a great way to build back links and web site visitors. Your articles can become 'viral' when others want to re-publish them on their sites, or use them in their newsletters and ezines. You include links to your site in the author resource box offering more free information. The resource box is your chance to convince the reader to visit your web site.
Two of the most popular places to post your articles are http://www.goarticles.com/ and http://www.ezinearticles.com/.
6. Forum Posting
In order to be successful using forums there are some things that are required. Do Your Homework: Prior to joining any forum, you must do some research. Join relevant forums that are in some way related to the promotion's primary sales market. Choose popular forums. There is no point in wasting your time and energy on forums that few members and few posts. Page raking and the amount of active members are two good ways to check for this. Choose forums that allow sig tags. Read the rules before joining and pay attention to them.
7. You've Joined: now what?
Keep your sig tag short and update it regularly. The ideal thing is to limit yourself to one link, preferably to your main website. Never create posts that are nothing more than an advertisement. This is a universal rule. At best this kind of post will be deleted by the monitors, at worst, you will be banned. Be an active member on the forum. Plan to spend at least an hour each day there. Get to know the users. Iintroduce yourself with intelligent questions depending upon the forum's topic.
Use Your Sig file to the best advantage and within the rules. Some Forums have places where you can advertise and give special deals to members.
8. Social Bookmarking
In a social bookmarking system, users store lists of Internet resources that they find useful. These lists are both accessible to the public or a specific network, and other people with similar interests can view the links by category, tags, or even randomly. Some allow for privacy on a per-bookmark basis.
Social Bookmarking can bring immediate traffic to your website, as web 2.0 community websites such as Technorati, Digg, Reddit and Tailrank provide almost immediate information on various topics. These type of Bookmarking sites index and categorize content usually faster than the major search engines. People looking for the latest information on certain topics usually refer to these types of services.
9. Bookmarking Accounts to check out:
http://digg.com/http://technorati.com/
You can increase your Bookmarking using the free submission site http://www.onlywire.com/ to bookmark many accounts at once. When you signup to OnlyWire.com you can use many bookmark accounts and with one simple procedure bookmark your blog post to all your accounts at once.
OnlyWire.com interfaces with:
BackflipBibsonomyBlinklistBlogmemesBlue Dotde.lirio.usdel.icio.usDiigoFurlJotsLinkrollLooklaterma.gnoliaMarkabooRawsugarShadowsSimpySpurlWink
If you don't have a Bookmark Account for the ones listed go and sign up.
Viral Traffic using free reports - ebooks etc.
10. Directory Submissions
Submit your website url's to the search engines Google, Yahoo, MSN.
Search Engine Optimization (SEO)
Search Engine Optimization, (SEO), is making web pages attractive to the search engines. The better optimized your web page is, the higher a ranking it will achieve in the search engines. Most people searching the internet only look at the first couple of search results.
So optimizing for the search engines focuses on techniques such as making sure that each web page is using the appropriate title tags and meta tags, and that the keyword or key phrases for the particular pages are distributed throughout the content. Search engines find and catalog web pages using spidering software.
These are just a few ways to get more web site traffic.

Meta tags don't matter. Meta tags aren't a magic SEO solution. Meta tags help determine how you rank in Google. Meta tags can affect the volume of incoming traffic to your website. You need Meta tags on every page of your website. You don't Meta tags on any page of your website but the main page.

Confused yet? Depending upon what you read about search engine optimization, Meta tags are either the be-all, end-all of good SEO practices, or an irrelevant exercise overshadowed by more important things, namely site content and link popularity. Over the years, the question of Meta tags has been discussed and debated by people in the SEO game, and in some cases sites have been taken to task to using certain words in Meta data not appropriate for the site's material. Whatever you choose to believe about Meta and such HTML tags, let it be clear that if you are going to implement such code on your site, it is best to do so correctly and in a way that will enhance rather than harm your site.

A quick survey of Meta tags

When one thinks of Meta tags, more than likely two types come to mind. In actuality, there are a number of Meta tags that may be applied to the code of a webpage. The more popular ones include:

* KEYWORDS - A repository for placing keywords relevant to the website in one place, to allow search engines to find and therefore cache the site appropriately
* DESCRIPTION - Working on the same principal of the KEYWORD tag, the DESCRIPTION tag allows the website owner to summarize the purpose of the site
* ROBOTS - This tag gives instruction to the search engine spiders that visit the site, either allowing or forbidding them to cache the information on the page
* COPYRIGHT - Affirms the ownership of the site, handy if copyrighted material is used
* GENERATOR - Confirms the type of publishing tool used to create the page. HTML editors like Dreamweaver or FrontPage may automatically insert this tag when a new page is created
* REVISIT - Instructs search engine spiders to visit the site at specific intervals, handy if you update often, though the validity of this tag has been debated

DESCRIPTION

For the website owner who wishes to keep specific information properly indexed, Meta tags can prove useful in that respect. From an SEO standpoint, it is argued that the most important of these tags is the DESCRIPTION tag, more so than KEYWORDS and ROBOTS. Among the major search engines, often the data used in the Meta DESCRIPTION tag is used as the site's description in search results.

Therefore, it is important to make sure that the content of this tag provides enough information in so many words to entice visitors to click-through. As search engines may truncate descriptions after so many characters or words, it is important to use this tag for a descriptive site summary without being too wordy.

Authors, in particular those with multiple books, may wish to use the DESCRIPTION tag to summarize the site in its entirety. Elements in the tag should definitely include name, the primary genre written, and what incentives the site offers - not just the books.

EXAMPLE ONE: Browse Jane Doe's site of award-winning mystery novels for sample chapters of her latest works, her personal writing diary, and a chance to win a free signed book.

EXAMPLE TWO: Mary Roe writes engaging historical romance. Read sample chapters of To Marry a Thief, her latest in the Regency London series, and sign up for Jane's free newsletter for contest and release information.

In the above samples the Meta description defines the purpose of each website. Each specifies the author and genre and offers calls to action - one to enter a free book giveaway and the other to opt-into a free newsletter with the promise of contest wins. Both emphasize the reading samples on the site, allowing visitors to try before they buy. In just two short sentences, the entire scope of each site is outlined, and this is what the search engines will pick up as they cache the site for further information.

Bottom line, be concise in your description tag and offer incentive for a user to click-through to your site.

KEYWORDS

The debate over whether or not Meta keywords are important may rage for years to come. In the early days of SEO it was common practice to use this tag to repeat main keywords ad nauseam or "stuff" the tag with popular search phrases unrelated to the site's topic. As expected, search engines have become wise to such black hat practices and may even penalize a site for trying underhanded tricks to get top results. These days, SEO experts may advise novice webmasters to focus more on Meta description, site content, and organic inbound linking. At best, Meta keywords may serve as a guide for search engines to the the focus of your site.

Should you choose to use this tag, choose keywords that are most relevant to your site and content. The mystery author may use his/her name as a search point and other relevant terms: mystery novels, mystery books, mystery fiction, thrillers, detective stories, virginia authors, murder mysteries, and so forth. There is no set rule for minimum and maximum word counts in this tag - some websites rank high with three words in the Meta keyword tag, while others with 100 words may not do as well, and vice versa. Quality always trumps quantity where this tag is concerned.

Bottom line: relevance is key, but don't spend too much time on this tag. Save your energy for building a concise, user-friendly website. Once you have crafted the HTML code of your site, make sure what you have to offer visitors is relevant and useful, informative enough to inspire organic linkbacks. A good SEO balance can help bring the traffic, and sales.

There are a number of online urban legends that suggest Meta tags and the use of them are dead and no longer necessary to build effective web pages. Many people believe that search engines are too smart to look for Meta tags. This, however, is completely untrue.

Search engines have gotten smarter, but Meta tags are as important as ever. Search engines now compare the words in the title, the keywords, and the description of the article to help users find the best possible search engine results. Meta tags are vital to good search engine results.

For those new to the term, Meta tags are parts of HTML coding on websites that are used by search engines, like Google, Yahoo, and MSN, to index a website. Most Meta-tags are put in the header code of a website.

There are a number of different possible Meta tags including the abstract Meta tag, the author Meta tag, the copyright Meta tag, the description Meta tag, the distribution Meta tag, the expires Meta tag, the keyword Meta tag, the language Meta tag, the refresh Meta tag, the revisit Meta tag, and the robots Meta tag.

The most important and most popular Meta tags are the title, description, and keywords Meta tags. Different search engines offer different rules about how the Meta tags are used formatted, and how many characters they are allowed to contain.

Most search engines will use varying combinations of your Meta tags, so it is important to be patient with the entire process. The title tag should be both the name of your company and some keywords. Some search engines make use of the title as the link for your own website. That means if you do not include a title, customers will not see one. They might see something like :no title.: Few people would click on a site without a title. Having keywords with your title will help to improve your search engine rankings.

Since research shows that most people only deal with the first ten results any search engine sends them, having a better ranking can only be good for your business. It is also important to remember that many places list sites in alphabetical order. Typically these sites give symbols preference over letters. That means that, :#1 Dog Information and Product Site: would come before, :The Best Dog Site on the Internet:.

There are many things to consider with Meta tags though, and there are many things to learn, so do not take a piece of information like that and focus only on it.

The description Meta tag is a good place to repeat the keywords you have used in your title Meta tag and add a few key phrases while you are at it. You not only want something that will catch the attention of a search engine, but you also need something that will be understandable for human eyes.

Some search engines will use this Meta tag to describe your site to searchers, but if your tag is just garbage to catch the search engine eye, chances are good that users may not be inclined to click on a poor description.

In order to benefit the most from your Meta tag usage, follow these tips. First, use various internet keyword tools to find the best keywords for your website. Many different sites offer a keyword tool, and some of them are business oriented for pay per click advertising, but many of them are free. It is important to note, though, that these tools can be inaccurate, so you should pay careful attention and be sure that you use more than one tool to help you find the right keywords to include in your Meta tags.

Second, be sure to submit manually to the entire available major search engines. Some companies have created software to help you do this quickly and more efficiently, and if technology is not really your cup of tea, this may help you out.

Finally, be sure that both your content and all of your pages make use of the keywords you have included in your Meta tags. Remember that search engines are smarter than they used to be. If you have put keywords in your Meta tags that do not reflect your site content, your ranking is unlikely to be as high, and customers can be just as unlikely to click on your site.

Effective use of Meta tags can really improve your website traffic. This can only mean good things are in store for you and your business.